Scenting the perfect holiday

The travel industry is as full as gimmicks as any other – but the latest one I’ve come across has a twist that’s likely to grab kids’ imaginations, perhaps more than adults.

Visit York has released its first scented travel guidebook, to let potential visitors smell 12 higlights of the city. 

Although the pungent aroma of the Jorvik Viking Centre (once sniffed, never forgotten) isn’t among them, there is chocolate to represent its sweet manufacturing heritage, Yorkshire cheese and the smell of horses for the racetrack.

Although the fragrance of wild heather from the moors, plus coal and steam from the golden age of railways, are easier to imagine, getting the scent of York’s ghosts (which are legendarily legion in Europe’s most haunted city) is distinctly trickier.

Perhaps we should all be thankful the end result was bad eggs and roses, associated with two of local phantoms…

And you might want to sniff the scented photographs in the free guidebook in the privacy of your own home.

There’s limited numbers for now, but you can get one by emailing info@visityork.org


Image courtesy of Visit York